THE RISE OF SOFT SAVING IN GEN Z’S WALLETS

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, economic success complied with a familiar pattern: gain steadily, save aggressively, purchase a home, and plan for retirement. But Gen Z is coming close to cash with a fresh point of view. Instead of focusing entirely on long-term buildup, this generation is focusing on balance, wel